What if you had a personal assistant who could analyze leads, predict which ones are most likely to buy, and even draft personalized emails for you? AI does exactly that. Instead of spending hours on manual tasks, AI-powered platforms help sales reps move faster and sell smarter.

With AI handling repetitive tasks like lead scoring and follow-ups, sales reps can focus on what they do best—building relationships and closing deals.

This guide will walk you through the best AI tools for sales reps in 2025 and how they can help you hit your sales targets with less effort.

Will AI Replace B2B Sales Reps?

AI is transforming sales, but one question keeps coming up: Will AI replace sales reps? The short answer—no. AI is a powerful tool, but it can’t replace the human element that drives successful sales.

Instead, it acts as an assistant, taking on repetitive tasks so sales reps can focus on what they do best: building trust, understanding customer needs and closing deals.

What AI can do is improve sales team productivity. It automates lead scoring, prioritizes outreach, and even refines messaging based on past interactions. This means reps spend less time sorting through data and more time engaging with high-potential prospects.

In fact, sales teams using AI experience more customer interactions and higher deal conversions, with AI-powered automation enabling them to engage more frequently and close deals more efficiently.

The future of sales isn’t about AI replacing people—it’s about AI working alongside them. The most successful sales teams use AI to make smarter decisions, respond faster, and personalize their outreach at scale.

Instead of guessing which leads to pursue or when to follow up, AI provides real-time insights that make every interaction more effective.

Sales is also about relationships. And relationships require human intuition, adaptability, and trust.

AI can’t replicate that, but it can free up time and provide insights that help sales reps make the most of every opportunity.

Top AI Tools for Sales Reps in 2025

AI is reshaping sales, but not every tool delivers the same value. The right AI solution helps sales reps find the best leads, personalize outreach, and streamline their workflow.

Below are the top AI tools for sales reps in 2025, organized by function.

1. Truva

Truva is more than just a sales automation tool—it’s a smarter way to sell. Designed to eliminate manual tasks and streamline sales workflows, Truva automates CRM updates, tracks all sales interactions, and delivers AI-driven insights that help teams close deals faster.

Whether it’s capturing meeting notes, analyzing engagement, or recommending follow-ups, Truva guarantees every touchpoint is recorded, organized, and actionable.

For sales teams, Truva takes the guesswork out of pipeline management. It automatically tracks emails, meetings, and conversations, logging key details so reps can focus on selling instead of updating records.

AI-powered insights help teams identify high-priority prospects, while intelligent follow-ups make sure leads stay engaged. With seamless integrations into tools like Salesforce, HubSpot, Zoom, and Slack, Truva fits effortlessly into existing sales workflows.

Truva isn’t just about automation—it’s about helping teams sell smarter. From predicting revenue trends to analyzing sales activity, Truva delivers the insights teams need to improve performance.

Companies using Truva have seen a 25% increase in sales by eliminating busywork and focusing on high-value activities.

Key Features

• Automated sales tracking – Captures and logs all sales activities, from virtual and in-person sales meetings to emails, voice memos, and handwritten notes, so every interaction is recorded and easily accessible.

• Customizable data extraction – Captures structured information like goals, pain points, or any custom details relevant to your sales process.

• Automatic CRM updates – Keeps Salesforce, HubSpot, and other CRMs up to date with real-time data entry so that reps always have the most accurate information.

• Intelligent follow-ups – Suggest next steps based on meeting content and customer engagement.

• 360° sales activity monitoring – Tracks prospect interactions, analyzes engagement trends, and provides real-time insights into pipeline health.

• AI-powered conversation intelligence – Uses sentiment analysis to detect customer interest levels and help refine messaging.

• Effortless integrations – Works seamlessly with tools like Slack, Gmail, Zoom, Microsoft Teams, and Pipedrive, so sales teams don’t have to switch between platforms.

Pricing Plans

• Free Forever – $0/month, includes CRM updates, task suggestions, email processing, and support for up to 2 team members.

• Sales Professional – $30/seat/month, adds unlimited team members, advanced analytics, collaboration tools, and AI-driven automation.

• Enterprise – Custom pricing, includes AI Sales Intelligence Suite, advanced security, custom API access, and dedicated account management.

Sign up for free or book a demo today!

2. ZoomInfo

Source: ZoomInfo.com

ZoomInfo is a B2B data intelligence platform built to help sales teams find and connect with decision-makers faster. It pulls contact details from multiple sources, offering verified phone numbers, email addresses, and company insights.

Many sales teams rely on ZoomInfo to build prospect lists, enrich lead data, and track company changes to improve outbound sales efforts.

The biggest challenge with ZoomInfo is data accuracy. While the platform provides a high volume of contacts, some details may be outdated, requiring manual validation before outreach.

Pricing can also be a consideration for smaller teams, as costs scale with feature access and data usage.

Key Features

• Extensive B2B contact database with verified phone numbers, email addresses, and company insights to help sales teams identify and reach decision-makers.

• AI-powered intent data that detects buying signals based on online behavior, allowing reps to prioritize warm leads over cold outreach.

• Advanced search and filtering options that enable users to narrow down prospects based on firmographics, job roles, industries, and revenue size.

• CRM and sales engagement platform integrations that automatically sync updated contact details with tools like Salesforce, HubSpot, and Outreach.

• Real-time company insights and alerts that notify sales teams when key accounts show interest, change leadership, or expand operations.

Pricing Plans

ZoomInfo offers custom pricing based on team size and feature needs.

3. Apollo.io

Source: Apollo.io

Apollo.io is an AI-driven sales platform that helps teams with prospecting, outreach, and analytics. It provides access to an extensive B2B contact database while offering automation tools for email sequences, call tracking, and engagement insights.

Many outbound sales teams use Apollo.io to streamline their outreach and track engagement more effectively.

However, Apollo.io’s data accuracy can vary depending on industry and region. Some users find that contact details require manual verification to ensure quality.

Additionally, while its automation tools are useful, they may not be as advanced as those found in dedicated sales engagement platforms.

Key Features

• AI-powered lead discovery and enrichment that suggests new contacts based on intent signals, industry relevance, and past engagement.

• Automated multi-channel outreach with personalized email sequences, call tracking, and LinkedIn messaging to streamline follow-ups.

• Intent-based lead scoring that prioritizes prospects showing interest in similar products or services, reducing time spent on cold outreach.

• CRM and sales engagement platform integration to sync contact details and engagement history with tools like Salesforce, HubSpot, and Outreach.

• Outreach performance tracking and analytics that provide insights into response rates, engagement trends, and best-performing campaigns.

Pricing Plans

• Free Plan - $0 per user/month, includes 100 credits per user/month for basic prospecting and pipeline management.

• Basic Plan - $59 per user/month (billed monthly), includes 5,000 credits per user/month for outreach, deal management, and prospecting.

• Professional Plan (Most Popular) - $99 per user/month (billed monthly), includes 10,000 credits per user/month with multi-touch outreach, AI, and automation features.

• Organization Plan - $149 per user/month (minimum 3 users, billed annually only), includes 15,000 credits per user/month with advanced tools, custom solutions, and expert support.

4. Cognism

Source: Cognism.com

Cognism is a GDPR-compliant sales intelligence platform focused on delivering accurate and verified B2B contact data. Unlike other databases, it places a strong emphasis on regulatory compliance, making it a popular choice for businesses operating in highly regulated industries.

The platform combines AI-powered intent tracking with high-quality data verification to improve lead accuracy.

One challenge with Cognism is that its data coverage is strongest in European markets. Businesses targeting North America or Asia may need to verify whether the platform meets their data needs.

While its AI-driven verification process improves accuracy, occasional inconsistencies still require manual checks.

Key Features

• GDPR-compliant B2B contact data with verified emails, direct-dial numbers, and firmographic details to support compliant outbound sales efforts.

• AI-powered intent tracking and lead prioritization that surfaces prospects showing buying intent based on online activity and behavioral signals.

• Diamond Verified Phone Data® ensures the accuracy of contact numbers, reducing wasted time on outdated or incorrect information.

• CRM and sales engagement tool integrations that sync updated contact details with platforms like Salesforce, HubSpot, and Pipedrive.

• Real-time company intelligence that tracks prospect activity, funding rounds, and leadership changes to inform outreach strategies.

Pricing Plans

Cognism offers custom pricing based on data access and features.

5. Outreach

Source: Outreach.io

Outreach is a sales engagement platform built to help teams manage prospect communication at scale. It automates multi-channel outreach across email, calls, and tasks, allowing sales teams to engage leads efficiently while maintaining consistency.

Many businesses rely on Outreach to streamline prospecting so that follow-ups happen on time without manual effort.

One challenge with Outreach is its complexity—while it offers powerful automation and analytics, setting up workflows and navigating its reporting tools can take time.

Smaller teams may also find the pricing higher compared to alternatives, making it a better fit for organizations that heavily invest in outbound prospecting.

Key Features

• Automated multi-channel engagement with email sequences, call scheduling, and task reminders for consistent outreach.

• AI-driven insights and recommendations that suggest the best times to engage prospects and optimize sales messaging.

• Conversation intelligence and call analysis that provide coaching insights to help sales reps improve their pitch.

• CRM and sales tool integrations that sync engagement data with platforms like Salesforce, HubSpot, and Microsoft Dynamics.

• Performance tracking and analytics that measure engagement effectiveness and identify areas for improvement.

Pricing Plans

Outreach offers custom pricing based on the size and needs of the sales team.

6. Salesloft

Source: Salesloft.com

Salesloft is a sales engagement platform designed to help teams manage outreach across email, phone, and social channels. It provides tools for building automated workflows, personalizing communication, and tracking real-time engagement.

Many sales teams use Salesloft to create structured prospecting cadences while maintaining flexibility in their approach.

A potential downside is that Salesloft’s interface may take time to navigate for first-time users. While its automation and analytics are strong, some teams may find its reporting features less customizable than expected.

Pricing may also be a factor for smaller businesses, as the platform’s cost scales with additional functionality.

Key Features

• Automated sales cadences that combine email, calls, and social media to improve prospect engagement.

• AI-driven analytics and insights that help sales reps refine their outreach strategies based on prospect behavior.

• Conversation intelligence for coaching that provides call recording analysis and feedback for sales teams.

• CRM and third-party integrations that sync engagement data with Salesforce, HubSpot, and LinkedIn Sales Navigator.

• Real-time tracking and reporting that monitors prospect activity and sales performance metrics.

Pricing Plans

Salesloft offers custom pricing based on team size and required features.

7. Drift

Source: Drift.com

Drift is an AI-powered conversational sales and marketing platform that helps businesses engage with prospects in real time. It uses chatbot automation and live chat to qualify leads instantly and connect them with sales reps when they’re most engaged.

Companies use Drift to speed up lead response times and personalize interactions with website visitors.

While Drift’s automation can improve efficiency, businesses should be mindful of how chatbot interactions are structured.

Some leads may prefer human responses over AI-driven conversations, meaning companies need to balance automation with live support.

Setting up effective chatbot workflows requires careful planning, so that AI delivers relevant and valuable interactions.

Key Features

• AI-powered chatbots for lead qualification that engage website visitors and route them to sales reps in real time.

• Live chat functionality that allows sales teams to connect with prospects instantly and reduce response times.

• Automated scheduling and meeting booking to streamline the handoff from marketing to sales.

• CRM and email integrations that sync conversations with Salesforce, HubSpot, and Marketo for a unified sales workflow.

• AI-driven conversation analytics that tracks engagement patterns and helps sales teams refine their messaging.

Pricing Plans

Drift offers pricing based on business needs.

8. HubSpot AI

Source: HubSpot.com

HubSpot AI enhances the HubSpot CRM with automation, predictive analytics, and conversation intelligence.

It helps sales teams work more efficiently by automating repetitive tasks, ranking leads based on conversion likelihood, and providing AI-powered recommendations.

Businesses that already use HubSpot benefit the most, as the AI features are deeply embedded into its ecosystem without the need for third-party tools.

One limitation of HubSpot AI is that its advanced features are only available in higher-tier plans. While it integrates well within HubSpot’s CRM, businesses using multiple platforms may find it less flexible than standalone AI tools that connect across different sales systems.

Key Features

• Predictive lead scoring that ranks prospects based on engagement and conversion potential.

• AI-driven email recommendations that suggest follow-ups and optimize messaging for better response rates.

• Conversation intelligence for call analysis that identifies patterns in sales conversations and provides actionable insights.

• Automated task management and reminders that ensure timely outreach and follow-ups.

• Seamless integration with HubSpot CRM that connects AI-driven insights directly with pipeline management.

Pricing Plans

HubSpot AI features are included in HubSpot’s Sales Hub Pro and Enterprise plans, with pricing based on the number of users and required features.

9. Salesforce Einstein

Source: Salesforce.com

Salesforce Einstein is an AI-powered analytics and automation platform built into the Salesforce CRM.

It delivers predictive insights, lead scoring, and conversation intelligence, helping sales teams prioritize the right deals and optimize their outreach.

For businesses already using Salesforce, Einstein provides deep integration that improves customer engagement and sales performance.

However, Einstein’s complexity can be a challenge. Teams need a proper setup and ongoing optimization to fully leverage its AI capabilities.

Pricing is on the higher side, making it better suited for mid-size and enterprise sales teams rather than small businesses.

Key Features

• AI-powered predictive analytics that prioritizes leads and opportunities based on engagement trends.

• Einstein Forecasting for sales projections that helps teams predict revenue with AI-driven accuracy.

• Conversation intelligence for sales coaching that analyzes call data to improve rep performance.

• Automated data capture that reduces manual data entry and improves data consistency.

• Deep integration with Salesforce CRM that connects AI insights directly with pipeline management and customer interactions.

Pricing Plans

• Starter Suite - $25 USD/user/month (billed monthly or annually), includes a simple CRM suite with marketing, sales, service, and commerce tools, along with lead management and email integration.

• Pro Suite - $100 USD/user/month (billed annually), offers enhanced CRM capabilities with greater customization, automation, sales forecasting, and real-time chat.

• Enterprise - $165 USD/user/month (billed annually), includes everything in Pro Suite plus advanced pipeline management, conversation intelligence, and workflow automation.

• Unlimited - $330 USD/user/month (billed annually), adds predictive AI, sales engagement tools, and access to a premier success plan.

• Einstein 1 Sales - $500 USD/user/month (billed annually), offers the full Salesforce AI-powered experience, including generative AI, performance management, and data unification with Slack.

10. Gong

Source: Gong.io

Gong is a conversation intelligence platform that helps sales teams analyze customer interactions to improve their sales approach.

It records and breaks down sales calls, emails, and meetings to highlight what’s working and what needs improvement. Many sales leaders use Gong to coach teams, refine messaging, and track deal progress in real time.

While Gong is a powerful tool for sales coaching, it focuses exclusively on conversation insights rather than lead generation or automated outreach. Teams looking for a full AI-driven sales engagement platform may need additional tools to complement Gong’s capabilities.

Pricing can also be a factor, as it’s designed more for mid-size and enterprise teams rather than smaller sales operations.

Key Features

• AI-driven conversation intelligence that analyzes sales calls and emails to highlight winning strategies.

• Real-time deal insights that identify risks and opportunities based on prospect interactions.

• Sales coaching tools that help managers train teams based on successful sales patterns.

• CRM integration with Salesforce, HubSpot, and more to sync conversation insights with deal tracking.

• AI-powered recommendations for sales messaging that optimize communication based on historical success.

Pricing Plans

Gong offers custom pricing based on team size and features required.

11. Chorus.ai

Source: Zoominfo.com/products/chorus

Chorus.ai is a conversation intelligence platform designed to help sales teams analyze their interactions and improve their approach.

It records and transcribes sales calls, emails, and meetings, offering AI-driven insights into deal progress, objections, and key sales trends. Sales leaders use Chorus.ai for coaching, performance tracking, and refining sales strategies based on real-world conversations.

One downside of Chorus.ai is that it focuses only on conversation analysis rather than complete sales automation.

While it provides valuable insights into customer interactions, teams looking for AI-driven prospecting or outreach automation will need additional tools.

To maximize its benefits, companies should have a strong coaching culture that actively uses the insights for continuous improvement.

Key Features

• AI-powered conversation analysis that highlights key topics, objections, and winning strategies in sales calls and meetings.

• Deal intelligence and pipeline insights that assess how customer interactions impact deal progress.

• Sales coaching and training tools that identify top-performing behaviors and provide real-time feedback.

• Automated call transcription with keyword detection that makes it easy to review critical moments in conversations.

• CRM and sales engagement tool integrations that sync call data with Salesforce, HubSpot, and Slack.

Pricing Plans

Chorus.ai offers custom pricing based on company size and required features.

12. Clari

Source: Clari.com

Clari is an AI-powered revenue operations platform designed to improve forecasting, pipeline visibility, and sales execution.

It gives sales teams a clearer view of real progress, identifies potential risks, and helps leaders make informed data-driven decisions. Many companies rely on Clari to remove guesswork from forecasting and secure predictable revenue growth.

While Clari provides deep forecasting and pipeline intelligence, it’s not built for lead generation or automated outreach. Teams looking for AI-powered prospecting or sales engagement tools may need to use Clari alongside other platforms.

Its effectiveness depends on CRM data quality—if records are outdated or incomplete, its predictive insights may be less accurate.

Key Features

• AI-driven sales forecasting that improves revenue predictions by analyzing deal activity and trends.

• Pipeline risk assessment that flags stalled deals and identifies potential revenue gaps.

• Automated sales activity tracking that captures data from emails, meetings, and calls without manual input.

• Predictive analytics for quota attainment helps revenue leaders adjust strategy based on real-time insights.

• CRM integration with Salesforce and other platforms to connect AI-driven forecasts with pipeline management.

Pricing Plans

Clari offers custom pricing based on company size and forecasting needs.

13. Aviso

Source: Aviso.com

Aviso is a revenue intelligence platform that helps sales teams improve forecasting, deal management, and coaching through AI-driven insights.

It provides predictive analytics that helps businesses identify revenue risks early, prioritize high-value deals, and optimize pipeline strategy. Sales leaders use Aviso to gain a more accurate view of future revenue and sales team performance.

One downside of Aviso is that while it’s strong in forecasting and coaching, it’s not a full sales engagement tool. Sales teams needing AI-powered prospecting or outreach automation will require additional solutions.

Since AI models need time to learn from historical sales data, teams may not see immediate improvements in forecast accuracy.

Key Features

• AI-powered revenue forecasting that predicts deal outcomes and identifies potential pipeline risks.

• Deal health insights that analyze prospect engagement and flag challenges early.

• Sales coaching recommendations based on past interactions to improve rep performance.

• Pipeline risk assessment that helps teams adjust strategy in real-time to prevent lost deals.

• CRM and sales tool integrations that sync AI-driven insights with Salesforce and other platforms.

Pricing Plans

Aviso offers custom pricing based on company size and required features.

14. People.ai

Source: People.ai

People.ai is a revenue intelligence platform that analyzes sales activity to provide insights into team performance, deal progress, and productivity.

It captures data from emails, meetings, and calls, using AI to highlight trends and suggest actions that drive revenue. Sales leaders use People.ai to track engagement, measure rep effectiveness, and refine their go-to-market strategy.

One limitation is that People.ai’s effectiveness depends on the quality of data collected. If sales activities are not consistently tracked, the AI may not provide the most accurate insights.

While it excels in sales analytics, teams looking for automated outreach tools may need a separate solution for sales prospecting and engagement.

Key Features

• AI-powered sales activity tracking that captures emails, calls, and meetings to provide accurate performance insights.

• Automated CRM data entry that eliminates manual logging and improves record accuracy.

• Revenue impact analysis that identifies which sales activities contribute most to closed deals.

• AI-driven coaching recommendations that help sales managers refine team performance based on past successes.

• Pipeline visibility and forecasting that allow sales teams to focus on high-priority opportunities.

Pricing Plans

People.ai offers custom pricing based on business size and data requirements.

15. Exceed.ai

Source: Exceed.ai

Exceed.ai is an AI sales assistant that automates lead qualification, follow-ups, and engagement.

It interacts with prospects through email and chat, handling initial conversations before handing off qualified leads to human sales reps. Many companies use Exceed.ai to improve efficiency so no leads are missed.

However, while Exceed.ai is effective for automated lead engagement, it may not fully replace human interaction in complex sales cycles.

Businesses with highly personalized sales processes may need to monitor and adjust AI-driven conversations to maintain authenticity.

Since AI-driven responses are rule-based, regular fine-tuning is necessary to keep messaging relevant.

Key Features

• AI-powered lead qualification and follow-ups that automatically engage, respond, and schedule meetings.

• Conversational email automation that mimics human-like interactions for prospect engagement.

• CRM integration that syncs lead conversations with platforms like Salesforce, HubSpot, and Pipedrive.

• Lead handoff to human reps that transfer high-intent prospects once qualified.

• Performance analytics and optimization that track AI-driven interactions and refine messaging over time.

Pricing Plans

Exceed.ai offers custom pricing based on outreach volume and team size.

Sell Faster and Smarter with Truva!

AI is changing the game for sales teams, but not all tools make selling easier. The best AI doesn’t just automate tasks; it helps reps sell smarter.

Instead of spending hours on CRM updates, follow-ups, and note-taking, sales teams need a tool that does the work for them so they can focus on what matters: building relationships and closing deals.

Truva simplifies sales workflows by tracking every interaction, automatically updating your CRM, and recommending the next best steps so you never miss an opportunity.

With AI-powered insights, automated follow-ups, and seamless integrations, Truva makes sales workflows effortless. Teams using Truva have seen a 25% boost in sales simply by eliminating busywork and focusing on high-value activities.

If you’re ready to sell faster, work smarter, and never lose track of a lead again, sign up for free or book a demo today. Let Truva handle the details—so you can focus on closing more deals.

FAQs About AI Tools for Sales Reps

What is the best sales AI tool?

The best AI sales tool depends on your team’s needs. Some tools focus on lead generation (ZoomInfo, Cognism), while others specialize in engagement automation (Outreach, Apollo.io). For full AI-powered sales automation, Truva stands out by combining lead scoring, predictive analytics, and conversation intelligence into one platform. The key is choosing a tool that integrates smoothly with your existing workflow and helps you spend less time on manual tasks and more time closing deals.

How much do AI sales reps make?

AI-assisted sales professionals’ salaries vary based on role and industry. In B2B sales, AI-powered sales teams often see higher commission earnings since AI helps prioritize high-value leads and automate follow-ups. On average, AI-assisted sales reps in tech and SaaS industries can make between $60,000 and $120,000 per year, with top performers earning even more through commissions.

How to use AI for B2B sales?

AI sales software helps B2B sales teams work smarter, not harder. It analyzes customer data, predicts buying intent, and automates repetitive tasks so sales reps can focus on building relationships. AI-powered tools like Truva score leads based on engagement signals, recommend the best time to reach out, and even generate personalized email sequences. AI also improves forecasting, helping sales leaders make data-driven decisions instead of relying on guesswork. When used correctly, AI doesn’t just speed up sales, it makes every interaction more effective.

What is the best use of AI in retail?

AI in retail personalizes shopping experiences, automates inventory tracking, and improves customer service. AI-powered tools analyze customer behavior to suggest products, optimize stock levels, and streamline support with chatbots. For sales teams, AI platforms like Truva help reps track interactions, automate follow-ups, and focus on high-value customers.

What skills cannot be replaced by AI?

AI can handle data and automation, but it can’t replace human intuition, emotional intelligence, or relationship-building. Sales reps still need to build trust, handle objections, and personalize conversations, things AI can’t fully replicate. Tools like Truva support sales teams by automating tasks so reps can focus on what they do best: closing deals and creating real connections.