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Sales isn’t just about selling; it’s about building relationships. Every conversation with a prospect or customer matters, but keeping track of all those emails? That can get overwhelming fast.
If you’re constantly switching between your inbox and CRM, trying to remember who you last emailed or what was said, you’re not alone.
Instead of manually logging emails or searching through endless threads, CRM email integration tools do the heavy lifting for you.
They keep your emails organized, track conversations, and make sure follow-ups happen at the right time without you having to think about it.
In this guide, we’ll walk you through the best CRM email integration tools that make it easier to manage conversations, build stronger relationships, and close more deals without all the back and forth.
What Is CRM and Email Integration?
CRM email integration connects your email account (Gmail, Outlook, etc.) with your CRM, so all your conversations with leads and customers are stored in one place. Instead of manually copying emails or searching for details, your CRM automatically logs and organizes everything for you.
It works by syncing your inbox with your CRM, so every email exchange is linked to the right contact. No more switching between tabs or pasting emails into records; everything updates automatically.
With two-way sync, emails sent or received in your inbox also appear in your CRM, keeping your communication history complete. Automatic logging saves every interaction, so you never lose track of important details.
Many tools also offer email tracking, letting you see when a prospect opens your email or clicks a link. Some even send follow-up reminders so you always stay on top of conversations.
Instead of juggling multiple apps, CRM email integration keeps everything in one place, helping you respond faster, stay organized, and close more deals.
Why Sales Teams Need CRM and Email Integration
Manually managing emails is time-consuming and frustrating. That’s why every sales team should have a CRM and email integration.
Saves Time and Reduces Manual Work
Instead of copying and pasting emails or updating records manually, CRM and email integration automates the process. Every email is logged, tracked, and linked to the right contact—without any extra effort.
Keeps Conversations Organized
No more digging through long email threads to find past conversations. With CRM and email integration, every interaction is stored under the correct lead or customer profile, making it easy to see the full conversation history.
Improves Follow-Ups and Response Times
Automated reminders and email tracking ensure that no lead goes cold. You can see when prospects open your emails, helping you follow up at the right time for better engagement.
Increases Team Collaboration
When emails are stored in the CRM, your entire sales team has access to important customer interactions. This helps everyone stay on the same page and prevents missed opportunities.
Provides Valuable Insights
Many CRM and email integration tools offer analytics, showing open rates, response times, and email performance. This helps sales teams refine their outreach strategy and improve communication.
Helps Close More Deals
Automating email management, improving follow-ups, and keeping records updated allows sales teams to focus more on selling instead of administrative work. More efficiency means more closed deals and stronger customer relationships.
Best CRM Tools With Email Integration for Sales Teams
Whether you need basic email sync or advanced automation, the right tool helps you manage every conversation effortlessly.
Here are the best options for keeping sales teams organized and improving follow-ups.
1. HubSpot CRM

Source: Hubspot.com
HubSpot CRM offers built-in email integration with Gmail, Outlook, and Office 365, which makes it easy for sales teams to track conversations without switching between apps.
Emails are automatically logged in the CRM, keeping everything organized and accessible.
With features like email tracking, follow-up reminders, and personalized email sequences, HubSpot helps teams stay on top of outreach and connect with prospects at the right time.
It is beginner-friendly, making it suitable for small and mid-sized businesses.
Key Features
Two-way email sync – Connects with Gmail, Outlook, and Office 365.
Email tracking – See when prospects open emails or click links.
Automated email sequences – Schedule personalized follow-ups.
Shared inbox – Collaborate with your team on customer conversations.
Custom templates – Save and reuse high-performing emails.
Pricing Plans
Free – Basic CRM features, including contact management, deal tracking, and email scheduling, at no cost.
Starter – $20 per user per month, adds sales automation, goals tracking, and sales content analytics.
Professional – $100 per user per month, includes advanced tools like sequences, forecasting, and custom reporting.
Enterprise – $150 per user per month, adds predictive lead scoring, recurring revenue tracking, and conversation intelligence.
2. Salesforce Sales Cloud

Source: salesforce.com
Salesforce Sales Cloud is a CRM that integrates seamlessly with Gmail and Outlook, helping sales teams manage emails directly from their CRM.
It automatically logs email interactions, tracks responses, and provides real-time insights to improve communication with leads and customers.
With built-in automation and AI-driven recommendations, Salesforce helps sales teams stay organized, follow up efficiently, and close deals faster.
It’s best suited for growing businesses and enterprises that need a scalable solution with advanced customization.
Key Features
Email integration with Gmail and Outlook – Syncs emails and conversations to CRM records.
Email tracking and notifications – Know when a prospect opens an email or engages.
AI-powered insights – Get recommendations for follow-ups and deal prioritization.
Automated workflows – Set up custom triggers for lead nurturing and responses.
Collaboration tools – Share email threads and updates with your sales team.
Pricing Plans
Starter Suite – $25 per user per month, includes basic lead, account, and opportunity management with email integration.
Pro Suite – $100 per user per month, offers customization, sales forecasting, and enhanced real-time chat.
Enterprise Suite – $165 per user per month, designed for advanced pipeline management, conversation intelligence, and workflow automation.
Unlimited Suite – $330 per user per month, adds predictive AI, sales engagement tools, and Premier Success Plan.
Einstein 1 Sales – $500 per user per month, includes generative AI, unified customer data management, and advanced revenue intelligence.
3. Zoho CRM

Source: zoho.com/crm
Zoho CRM offers built-in email integration with Gmail, Outlook, and other popular email providers, making it easy for sales teams to track and manage customer conversations.
Emails are automatically linked to contacts, leads, and deals, helping teams stay organized and streamline follow-ups without leaving the CRM.
Zoho also includes email automation and analytics, allowing sales reps to schedule emails, track engagement, and optimize outreach based on open and response rates.
It’s an affordable option for small to mid-sized businesses looking for CRM and email management in one platform.
Key Features
Two-way email sync – Connects with Gmail, Outlook, and Zoho Mail.
Email tracking – See when leads open or engage with emails.
Automated follow-ups – Schedule and personalize email sequences.
Email templates – Save and reuse commonly used emails.
Analytics and reporting – Measure email open rates and performance.
Pricing Plans
Standard – $20 per user per month, includes basic CRM features and lead scoring.
Professional – $35 per user per month, offers advanced automation and integration capabilities.
Enterprise – $50 per user per month, includes AI-powered analytics and multi-user portals.
Ultimate – $65 per user per month, provides advanced customization, enhanced analytics, and premium support.
4. Pipedrive

Source: pipedrive.com
Pipedrive is a sales-focused CRM with built-in email integration that helps teams manage conversations and track deals effortlessly.
It syncs with Gmail, Outlook, and other email providers, ensuring that every interaction is logged within the CRM.
Pipedrive also includes email tracking, automation, and AI-powered insights to help sales reps follow up at the right time.
With a user-friendly interface and customizable pipelines, it’s a useful option for small to mid-sized sales teams looking for a simple yet powerful CRM with email management features.
Key Features
Two-way email sync – Connects with Gmail, Outlook, and other email platforms.
Email tracking – Get notifications when leads open or click emails.
Automated email templates – Save time with pre-written messages.
Smart contact data – Pulls insights from the web to enrich contact profiles.
AI-powered sales assistant – Offers recommendations for follow-ups.
Pricing Plans
Essential – $19 per user per month, includes basic lead, calendar, and pipeline management.
Advanced – $34 per user per month, adds email sync, automation, and customizable templates.
Professional – $64 per user per month, includes AI-powered sales assistant, advanced reporting, and customization options.
Power – $74 per user per month, designed for larger teams, offering project planning, tracking, and flexible collaboration tools.
Enterprise – $99 per user per month, includes enhanced security, unlimited customization, and dedicated support.
5. Freshsales by Freshworks

Source: freshworks.com/crm
Freshsales is a CRM that offers built-in email integration with Gmail, Outlook, and other providers. It helps sales teams track conversations, automate follow-ups, and manage customer interactions—all in one place.
With features like AI-driven lead scoring, email tracking, and automated workflows, Freshsales makes sure that sales reps can prioritize high-value leads and engage prospects at the right time.
It’s a suitable option for businesses looking for an affordable yet powerful CRM with strong email capabilities.
Key Features
Two-way email sync – Connects with Gmail, Outlook, and custom email servers.
Email tracking – Get notified when emails are opened or clicked.
AI-powered lead scoring – Identifies high-value prospects automatically.
Automated workflows – Schedule follow-ups and trigger email sequences.
Built-in phone integration – Make calls directly from the CRM.
Pricing Plans
Growth – $11 per user per month, includes contact management, pipeline tracking, and basic automation.
Pro – $47 per user per month, adds email sequences, AI-powered deal insights, and advanced reporting.
Enterprise – $79 per user per month, includes custom AI models, predictive contact scoring, and dedicated account management.
6. Insightly CRM

Source: insightly.com
Insightly CRM is designed for growing businesses that need a simple way to integrate emails with their CRM.
It syncs with Gmail, Outlook, and other providers, automatically logging emails to customer records. This helps sales teams keep conversations organized, track interactions, and schedule timely follow-ups.
With features like workflow automation, email tracking, and project management tools, Insightly is a useful option for companies that want a CRM that supports both sales and post-sale project tracking.
Key Features
Two-way email sync – Connects with Gmail, Outlook, and custom email servers.
Email tracking – Get real-time notifications when leads open emails.
Workflow automation – Set up triggers for follow-ups and lead nurturing.
Project management tools – Track deals beyond the sales process.
Custom dashboards – Monitor email performance and sales pipeline.
Pricing Plans
Plus – $29 per user per month, includes lead and contact management, project management, advanced reports, and pre-built business dashboards.
Professional – $49 per user per month, adds lead assignment and routing, workflow automation, and custom page layouts.
Enterprise – $99 per user per month, includes sandboxes, products and pricebooks, quotes, and comprehensive audit logging.
7. ActiveCampaign

Source: activecampaign.com
ActiveCampaign combines CRM functionality with advanced email automation, making it a useful choice for sales teams looking to manage customer interactions and nurture leads.
It integrates seamlessly with Gmail, Outlook, and other email providers, automatically logging emails and tracking engagement.
The platform also offers features like email sequences, lead scoring, and detailed analytics, helping sales teams prioritize high-value opportunities and close deals faster.
ActiveCampaign is suitable for businesses that want a CRM focused on automation and email marketing.
Key Features
Two-way email sync – Automatically connects emails with CRM contacts.
Email tracking – Get notifications when emails are opened or clicked.
Lead scoring – Rank leads based on engagement and sales potential.
Automated email workflows – Create sequences for follow-ups and nurturing.
Sales reporting – Analyze deal performance and email effectiveness.
Pricing Plans
Starter – Starts at $15 per month, includes personalized marketing campaigns and email marketing tools.
Plus – Starts at $49 per month, adds CRM functionality, automation, and customer insights.
Pro – Starts at $79 per month, unlocks omnichannel marketing automation and advanced analytics.
Enterprise – Starts at $145 per month, offers enterprise-level support, advanced customization, and robust tools for scaling campaigns.
Truva: Smarter CRM Email Integration

Is managing your CRM and emails taking up too much of your time? Truva is here to help. This simple tool takes care of tasks like email tracking, follow-ups, and CRM updates so your sales team can focus on building relationships and closing more deals.
Truva uses smart automation to keep your CRM organized and accurate without any extra effort. It tracks email conversations and pulls important details, saving your team hours every week.
Key Features
Automatic email tracking – Logs emails straight into your CRM, so nothing gets lost.
Smart follow-ups – Sends reminders and suggests personalized next steps, helping you stay on top of leads.
Custom data extraction – Pulls key details like goals and next steps from emails tailored to your sales process.
Full sales activity tracking – Tracks everything from emails to meetings, giving you a clear picture of your pipeline.
Seamless integrations – Works with Gmail, Outlook, Salesforce, HubSpot, and more to fit right into your workflow.
Sales teams using Truva have seen a 25% boost in efficiency by automating repetitive tasks like email follow-ups and CRM updates. It helps you stay on top of leads and focus on what really matters.
Upgrade Your Sales Process with Truva

Managing emails and keeping your CRM up-to-date doesn’t have to be a time-consuming task. With tools like Truva, sales teams can make their workflows easier, stay organized, and focus on building stronger customer relationships.
Truva goes beyond traditional CRM email integration by automating email tracking, follow-ups, and data updates. It keeps your CRM accurate and gives your team the insights they need to close more deals without the hassle of manual work.
If you’re ready to improve your sales process and save valuable time, Truva is the solution you’ve been looking for. Sign up for free or book a demo today and experience smarter CRM email integration!
FAQs About CRM Email Integration
What CRM connects to email?
Most modern CRMs connect to popular email platforms like Gmail and Outlook. Tools like Salesforce, HubSpot, Zoho CRM, and Pipedrive offer seamless email integration. These systems let you automatically sync emails, track interactions, and log communication history so that your CRM data stays updated with accurate contact details from every interaction.
What is CRM for email?
CRM for email is a system that integrates your email communication with your customer relationship management tool. It allows you to manage conversations, track email activity, and record all interactions with leads and customers in one central place. Leveraging features like marketing automation tools, you can streamline both inbound and outbound email campaigns to improve engagement and productivity.
Which CRM is best for email marketing?
For email marketing campaigns, HubSpot and ActiveCampaign are excellent choices. These marketing automation platforms offer robust email marketing tools, making sending personalized messages easy, tracking performance, and nurturing leads. With these platforms, you can leverage email marketing software to optimize campaigns and achieve better results.
Can you send an email from CRM?
Yes, most CRM systems allow you to send emails directly from their platform. Using email marketing solutions within the CRM, you can access features like email templates, tracking tools, and marketing automation to seamlessly manage your email marketing campaigns. These tools enable sales and marketing teams to deliver targeted messages and streamline their workflows without switching platforms.
Automate Sales Processes With Truva
Truva handles sales busywork. Automate CRM updates, email follow-ups, sales scorecards, action items and more.
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