Finding new leads is easy. Figuring out which ones are actually worth your time? Not so much. If you want to stop guessing and start selling smarter, you need the right tools.

Sales intelligence platforms help you find high-intent leads, learn what they care about, and time your outreach just right. That means fewer dead ends and more closed deals.

But with so many options on the market, it’s hard to know which ones actually deliver.

This guide walks you through the top sales intelligence tools for 2025, what they offer, and how to choose the right one for your team.

What Is Sales Intelligence?

Sales intelligence means using real-time data and insights to help sales professionals understand who to reach out to, when to reach out, and what to say. Instead of relying on guesses or outdated contact lists, teams can use up-to-date information to focus on leads more likely to close.

This data often includes things like company size, job titles, buying signals, recent website visits, email opens, and even changes like new funding or leadership shifts. The goal is to give salespeople the right information to make smart decisions and have more meaningful conversations.

With the right sales intelligence tool, teams can spot real interest early, cut out time-wasting leads, and move faster through the sales cycle. It’s about being more focused, more prepared, and more in sync with what buyers actually need.

Benefits of Using Sales Intelligence Tools

Sales intelligence tools help sales teams focus on real opportunities instead of wasting time on the wrong leads. With better data and insights, reps can make smarter decisions, move faster, and close more deals.

Here’s how they help:

• Find better leads - Focus your time on companies that fit your ideal customer profile and show signs they’re ready to buy.

• Save time - Automate research tasks like finding contact info, tracking activity, and updating records so reps can spend more time selling.

• Personalize outreach - Use insights like job role, industry, or recent behavior to send messages that feel relevant instead of generic.

• Outpace competitors - Learn what other sales teams are doing, see who your prospects are talking to, and find ways to stand out.

• Improve decision-making - Use real-time data to understand what’s working, which leads are moving forward, and where to focus next.

If you’re looking for tools that actually help you do all this, we’ve rounded up 14 that stand out. Each one tackles a different part of the sales process so your team can work smarter and close faster.

Tools for AI-Powered Insights and Automation

Sales teams deal with more data than ever but don't have enough time to manage it all. That’s where AI-powered sales intelligence tools help.

These platforms don’t just collect information; they actually do something with it. They track activity, pull insights from conversations, and keep your CRM up to date without extra effort.

Instead of switching between notes, inboxes, and spreadsheets, reps can see what matters in one place. The result is less manual work and more focused selling.

1. Truva

Truva is a sales intelligence tool that turns sales activity into clear, structured insights without any manual effort. It automatically tracks meetings, emails, calls, and even voice notes, then pulls out the most important details like goals, objections, and next steps.

Every update is logged straight into your CRM, so your pipeline stays accurate without anyone having to lift a finger.

What makes Truva stand out is how it works in the background, collecting and organizing key deal information from every interaction.

Sales managers get instant visibility into deal health, while reps stay focused on conversations, not data entry. It’s especially useful for teams running complex sales cycles with lots of moving parts.

Truva doesn’t just summarize meetings; it also flags when deals are stalling, suggests next steps based on what was discussed, and helps your team stay on track with smart task reminders.

The result is fewer missed follow-ups and more deals moving forward.

Key features

• Automated activity tracking – Records meetings, calls, emails, and voice notes so no sales touchpoint is missed.

• Structured CRM syncing – Pushes clean, organized data directly into your CRM based on your setup.

• Insight summaries – Highlights objections, goals, blockers, and action items in clean, searchable summaries.

• Lead context mapping – Pulls key buying signals and intent from live conversations.

• Deal health alerts – Flags slow-moving deals and missed follow-ups automatically.

• Sentiment and engagement analysis – Breaks down conversation tone and energy to help teams adjust their approach.

• Smart follow-up suggestions – Drafts personalized messages and recommends the best timing for your next outreach.

• Effortless integrations – Connects with Salesforce, HubSpot, Gmail, Zoom, Slack, and other tools you already use.

Try Truva for free today or book a demo.

2. Cognism

Source: Cognism.com

Cognism is a sales intelligence tool that combines verified contact data with intent signals to help teams time their outreach.

It analyzes buyer behavior and suggests when a lead may be most likely to respond. Teams can filter leads based on industry, company size, and other firmographic or technographic details.

The tool supports outreach across various markets and includes data that meets regional compliance requirements.

Some users may find the platform less accessible due to cost, and data accuracy may vary depending on geography or sector.

Key features

• Intent-driven lead scoring - Uses buying signals to suggest the best time for outreach.

• Verified global contact data - Includes firmographics, technographics, and direct dials.

• Compliance-focused design - Built for data privacy standards, including GDPR.

Tools for Buyer Intent and Behavioral Data

Knowing who to contact is just one part of the puzzle. Timing matters, too. Sales intelligence tools in this category help teams identify when a lead might be interested based on recent activity or buying signals.

Instead of reaching out at random, reps can connect with prospects actively researching, comparing, or planning a purchase.

These tools focus on behavior like website visits, content engagement, or search patterns to give sales teams a clearer picture of who’s in the market and what they’re looking for.

3. 6sense

Source: 6sense.com

6sense is a buyer intent platform that uses behavioral signals and predictive analytics to help teams find in-market accounts.

It monitors activity across multiple channels and maps it to the buyer's journey so that sales reps know when a lead is more likely to engage. The platform also offers account scoring and filters to help teams prioritize where to focus.

It works well for companies with large account lists and long sales cycles. Users should note that setup can take time, and learning how to use all features effectively may require some training.

Key features

• Buyer journey mapping - Tracks account activity and aligns it with the sales funnel.

• Predictive lead scoring - Uses behavioral data to rank accounts based on intent.

• Account prioritization tools - Helps teams focus outreach efforts.

4. Bombora

Source: Bombora.com

Bombora is a B2B intent data tool that provides intent data based on content consumption patterns.

It monitors what topics businesses are researching online and highlights those showing higher interest in your product category. Teams can use this information to adjust messaging and connect at a more relevant moment.

The platform is often used in B2B environments where timing and context matter. It’s important to note that Bombora works best when paired with other tools that support outreach or CRM automation.

Key features

• Topic-based intent signals - Tracks what companies are reading or searching for online.

• Company surge scoring - Flags accounts showing increased interest in key areas.

• Third-party data integration - Adds buying signals to existing sales platforms.

Tools for Verified Contact Information

Even the best outreach strategy falls flat without accurate contact data. These tools focus on helping sales teams find verified emails, direct dials, and company details.

Instead of spending time chasing bounced emails or outdated profiles, reps can start with reliable information and move faster.

This category is all about access, giving teams the basic contact details they need to reach decision-makers without guesswork.

5. Hunter.io

Source: Hunter.io

Hunter.io is a contact lookup tool that helps users find and verify email addresses from company domains.

It’s often used to identify business emails based on a person’s name and organization, making it useful for cold outreach or prospect research. The platform also includes a bulk search feature for processing large lists.

Hunter is simple to use and works best for teams that need fast email verification without complex filters or intent data. It may not provide phone numbers or deeper firmographic insights.

Key features

• Email finder - Matches names and company domains to verified addresses.

• Bulk search - Verifies emails in large batches.

• Domain search - Lists available emails from a given company website.

6. Lead411

Source: Lead411.com

Lead411 is a contact database that provides verified email addresses and direct dials for B2B sales teams.

The platform includes filters for job role, location, industry, and more, along with real-time alerts for lead movements like job changes or funding news.

Lead411 focuses on accuracy and delivers contact information through integrations or direct export.

Teams looking for in-depth account insights or sales automation features may need to pair it with another tool.

Key features

• Verified contact data - Includes emails, mobile numbers, and decision-maker info.

• Advanced filtering - Search by title, location, industry, and more.

• Real-time alerts - Notifies users of lead changes like promotions or funding events.

CRM and Workflow Integration Tools

Sales tools work best when they connect with the systems your team already uses. These platforms focus on syncing contact data, lead activity, and deal updates directly with your CRM. That way, reps don’t have to jump between tools or enter the same info twice.

The goal is to reduce friction, keeping pipelines clean, tasks organized, and teams on the same page.

7. Apollo.io

Source: Apollo.io

Apollo.io is a sales engagement and data platform that offers lead generation, email sequencing, and CRM integration in one tool.

It includes a large contact database and lets users filter leads based on company size, industry, or tech stack. Apollo also helps automate outreach and logs activities into connected CRMs.

Teams that want to handle prospecting and outreach in a single platform may find it useful. However, some users report that contact accuracy varies and email deliverability can depend on setup.

Key features

• CRM syncing - Connects with Salesforce, HubSpot, and other CRMs.

• Lead filtering - Sort leads by job title, location, or company data.

• Email and call tracking - Logs outreach activity across channels.

8. ZoomInfo

Source: ZoomInfo.com

ZoomInfo is a business data platform that provides contact details, company insights, and CRM integrations for sales and marketing teams.

It pulls data from multiple sources and connects it to Salesforce or HubSpot for lead management and reporting. Users can build lists, set up alerts, and enrich records automatically.

ZoomInfo is often used by mid-to-large sales teams, but smaller businesses may find the pricing high. Some filters and enrichment tools may also require more advanced setup.

Key features

• Data enrichment - Updates contact and company records inside your CRM.

• Lead alerts - Notifies teams when tracked companies show activity.

• Custom integrations - Connects with major CRM and marketing platforms.

Website Visitor Tracking Tools

Not all leads fill out forms or book demos right away, but that doesn’t mean they’re not interested.

Website visitor tracking tools help sales teams identify anonymous traffic, see which companies are browsing, and understand what content they’re engaging with.

This gives reps an extra way to spot interest early, even before a lead officially reaches out.

9. Salesloft

Source: Salesloft.com

Salesloft (formerly Drift) is a conversational sales platform that tracks website visitor activity and uses chatbots to connect with leads in real time.

It helps identify which companies are visiting your site and what pages they’re viewing. Sales teams can use this information to start conversations, book meetings, or follow up based on behavior.

Salesloft is often used by marketing and sales teams looking to engage visitors quickly. Users should note that some features, like advanced routing or analytics, may require higher-tier plans.

Key features

• Live visitor tracking - See which companies are browsing your website.

• Chatbot automation - Engage visitors instantly with targeted messages.

• Conversation history - View past interactions across the buyer journey.

10. Leadfeeder

Source: Leadfeeder.com

Leadfeeder is a website visitor identification tool that shows which companies visit your site and what pages they view.

It connects this data to your CRM and email tools so you can follow up based on interest. The platform filters out bots and ISP traffic to give you a cleaner view of real visitors.

Leadfeeder is straightforward to set up and works well for teams focused on account-based selling. However, it doesn’t provide individual contact details unless paired with other tools.

Key features

• Company tracking - Identifies businesses visiting your site.

• Pageview analysis - Shows which content got attention.

• CRM integrations - Syncs lead activity with tools like Salesforce and HubSpot.

Tools for Data Enrichment and Lead Scoring

Having a name and email isn’t always enough. These tools help fill in the gaps by adding more context like job role, company size, funding stage, or tech stack.

They also rank leads based on fit or interest, so reps can focus their sales and marketing efforts on the most promising accounts.

This category supports better targeting and faster decision-making by giving sales leaders the context they need up front.

11. Uplead

Source: Uplead.com

Uplead is a B2B data provider that helps users find verified contact details and enriches them with firmographic and technographic data.

Teams can filter leads by dozens of criteria, including job function, revenue, or technology used. Each contact includes verification status, and Uplead offers credits for real-time validation.

It’s built for teams that want to create targeted lead lists and export clean data into their outreach tools.

Some users may want more integration depth or automation features than what’s included.

Key features

• Real-time email verification - Reduces bounce rates with validated addresses.

• Advanced filtering - Narrow down leads by job title, tech stack, and more.

• Lead list export - Download enriched data to use in sales platforms.

12. D&B Hoovers

Source: DnB.com

D&B Hoovers is a sales intelligence tool that focuses on business data and lead scoring based on company insights.

It pulls from Dun & Bradstreet’s global database and includes firmographic, financial, and industry-level data. Users can set alerts and scoring criteria to track high-value accounts.

Enterprise sales teams often use the platform, and it works well for account research.

However, it may feel more complex for smaller teams or those looking for lightweight workflows.

Key features

• Business database access - Pulls detailed records from Dun & Bradstreet.

• Custom lead scoring - Prioritize accounts based on defined criteria.

• Company insights - Includes financials, hierarchy, and growth indicators.

Tools for Email and Engagement Tracking

Sending emails is easy. Knowing what happens after is where things get tricky. Email and engagement tracking tools help sales teams understand how leads interact with their messages, whether they open them, click links, or ignore them entirely.

This type of insight helps reps time follow-ups better, spot interest earlier, and adjust messaging based on what’s working. These tools don’t just show what happened; they also help automate repetitive outreach.

13. Yesware

Source: Yesware.com

Yesware is an email tracking and sales engagement tool for Gmail and Outlook users. It shows who opened your emails, clicked links, or downloaded attachments.

Teams can create simple email sequences, schedule follow-ups, and view basic analytics to understand outreach performance.

It’s a good option for individual sales reps or small teams that want better visibility without switching tools. However, teams needing deep CRM automation or complex workflows may find Yesware’s feature set limited.

Key features

• Email tracking – Get real-time alerts when leads open or click emails.

• Basic sequences – Build and send automated follow-ups over a set timeline.

• Performance reporting – View engagement metrics to refine future emails.

14. Mixmax

Source: Mixmax.com

Mixmax is a sales engagement platform that connects with Gmail and integrates with tools like Salesforce.

It allows teams to send personalized outreach at scale, track engagement metrics, and add scheduling links to emails. Users can also automate sales tasks like follow-ups and reminders.

Mixmax fits teams looking for streamlined outreach and meeting scheduling. While easy to use after setup, some users may find the initial configuration time-consuming, especially when syncing with custom CRM setups.

Key features

• Open and click tracking – See how recipients engage with emails and links.

• Meeting scheduling – Add calendar availability to emails for faster bookings.

• Salesforce integration – Sync activities and sequences to CRM records

Make Sales Simpler With Truva on Your Side!

There’s no one-size-fits-all when it comes to sales intelligence. Some teams need real-time intent data. Others want help finding verified contacts. And many just want to stop wasting time on leads that go nowhere.

The right tool should work the way your team already does. It should give you useful information without slowing things down.

Truva is a perfect option if you want less admin and more insight from the sales activity you’re already doing. It helps you stay on top of deals without extra effort.

Try Truva for free today or book a demo to see how it fits into your sales process.

FAQs About Sales Intelligence Tools

What are the best sales intelligence tools?

The best sales intelligence tools are the ones that fit your team’s daily work. Some focus on finding contact data, some track buying signals, and others help you act faster. Truva is a great option if you want a tool that saves time and gives you clear insights without needing extra effort.

What is sales intelligence software?

A sales intelligence solution helps sales teams find better leads and understand when to reach out. It pulls in useful data like job titles, company size, recent activity, and more. This helps teams focus on the people who are most likely to buy.

What is the difference between CRM and sales intelligence?

A CRM stores lead and deal information, helping teams track conversations and stages. Sales intelligence adds context by showing who’s ready to buy and what matters to them. You use sales intelligence to decide who to contact and when and the CRM to keep track of what happens next.

What are the four levels of sales intelligence?

Sales intelligence often includes four main steps: finding leads, adding helpful details to those leads, spotting signs they’re interested, and reaching out at the right time. Some tools do all of this, while others focus on just one part.

How does sales intelligence data compare to buyer intent data?

Sales intelligence data gives you background information about your leads, like job title, company size, and tech stack. Buyer intent data shows when those leads are actively looking for a solution like yours. Both help you know who to reach out to and when they’re most likely to respond.