Did you know that sales teams spend nearly 64% of their time on non-revenue-generating tasks like data entry and follow-ups? That’s hours lost every week to busywork instead of building connections and closing deals.

What’s more surprising is that using AI in sales could cut your expenses by as much as 90%. With that level of savings, it’s no wonder AI-powered tools have become essential for modern sales teams.

With so many options out there, it’s important to find the tools that fit your needs. Let’s explore the must-have AI sales tools by category and discover how they can help your team sell smarter in 2025.

What to Look for in an AI Sales Tool

Finding the right AI sales software doesn’t have to be complicated. The best tools should make your work easier, not harder. Here are a few things to keep in mind when choosing the right fit for your team:

Saves Time by Automating Tasks

A good AI tool should handle time-consuming jobs like updating your CRM, sending follow-ups, or organizing data. This way, your team can focus on selling instead of busywork.

Adapts to Your Sales Process

Every team works differently. The right tool should let you customize what it tracks or analyzes—whether that’s customer pain points, sales goals, or deal progress.

Gives You Useful Insights

AI tools shouldn’t just gather data; they should make it easy to understand. Look for tools that highlight trends, predict outcomes, and help you make smarter decisions.

Works With Your Current Tools

The last thing you want is a tool that doesn’t fit with your CRM or other software. Make sure it connects easily to your existing setup and keeps everything organized.

8 Types of AI Sales Tools You Need in 2025

AI sales tools are revolutionizing the way teams operate, helping them save time, reduce costs, and focus on building meaningful connections. Here are the 8 categories of AI tools that every sales team should consider.

1. Truva: The Best Tool for CRM Automation and Email Follow-Ups

Truva takes the hassle out of sales by automating tasks that eat up your time, like CRM updates and follow-ups.

It’s designed to keep your sales process running smoothly while giving your team more time to focus on what really matters—building relationships and closing deals.

Whether it’s tracking meetings, managing tasks, or providing actionable insights, Truva has you covered.

This tool is perfect for teams who want to stop chasing down reps for updates or dealing with messy CRM data.

Truva makes sure everything is logged automatically so nothing falls through the cracks. It’s like having a virtual assistant for your sales team, ensuring your data stays clean and your deals move forward.

Key Features

• Automatic CRM updates - No more manual data entry. Truva tracks sales activities like in-person and online meetings, emails, and voice notes, updating your CRM instantly.

• Personalized follow-up emails: Truva can draft personalized follow-ups based on meeting content.

• 360° sales activity monitoring - Tracks all sales activities, providing a full view of your team’s performance and helping you prioritize tasks.

• Custom data extraction - Tailor Truva to your sales needs by pulling out key details like goals, customer pain points, or sales priorities.

• Comprehensive meeting tracking - Supports voice notes, typed entries, and images of handwritten notes, instantly converting them into actionable CRM updates.

• Meeting summaries - Get concise summaries and transcripts of all your meetings so your team can easily follow up without missing key details.

• Task management - Stay organized with automated reminders and suggestions for follow-ups based on sales activity.

• Sales analytics - Understand customer engagement and sentiment with data-driven insights that help refine your approach.

• Actionable insights and trends - Highlights critical opportunities like follow-ups, potential churn risks, and high-priority tasks.

• Tool integrations - Easily connect with Salesforce, HubSpot, Zoom, Slack, and more to keep everything in sync.

Pricing Plan

• Free Forever Plan - Perfect for small teams; this plan includes automated CRM updates, task suggestions, and support for up to 2 team members.

• Sales Professional Plan - $30/seat/month. Ideal for growing teams, this plan offers unlimited team members, advanced analytics, and collaboration tools to boost productivity.

• Enterprise Plan - Custom pricing. Designed for larger teams, this plan includes advanced security, custom API access, and 24/7 priority support to meet complex business needs.

Truva eliminates the hassle of manual data entry, reduces errors, and provides valuable insights to drive better sales decisions.

Ready to save time and close more deals? Try Truva or book a demo today!

2. Apollo.io: The Best Tool for Lead Generation and Prospecting

Source: apollo.io

Apollo.io is a sales intelligence and engagement platform designed to help teams find, connect with, and nurture leads.

It uses AI-powered lead scoring and data enrichment to identify high-value prospects, making it easier to focus your efforts where they matter most.

The platform streamlines email outreach, allowing teams to send personalized messages at scale while maintaining quality.

With CRM integrations that organize your customer data, Apollo.io keeps you on top of every lead. It also offers engagement insights to pinpoint which deals have the highest potential to close.

Key Features

• AI-powered lead scoring - Identifies high-value prospects to prioritize for outreach.

• Email automation - Sends tailored email sequences to engage leads efficiently at scale.

• Data enrichment - Builds detailed prospect profiles with insights to improve targeting.

• Engagement analytics - Tracks performance metrics like email opens and replies to refine strategies.

• CRM integration - Works with tools like Salesforce to keep your data organized and easy to access.

Pricing Plans

• Free Plan - $0/month. Includes 50 email credits per month, basic search filters, and limited data exports.

• Basic Plan - $59/user/month. Offers unlimited email credits, 75 mobile credits per month, 1,000 export credits per month, and advanced integrations.

• Professional Plan - $99/user/month. Includes all Basic Plan features plus advanced reports, email tracking, and increased credit limits.

• Organization Plan - $149/user/month (minimum 3 users). Provides all Professional Plan features along with data enrichment, call transcriptions, and customizable reports.

3. ZoomInfo: The Best Tool for Lead Scoring and Enrichment

Source: zoominfo.com

ZoomInfo is a sales intelligence platform that provides detailed prospect data and insights. It helps sales teams find the right leads, understand their needs, and craft personalized outreach strategies.

The platform also integrates with CRMs to keep data organized and accessible.

This tool is suitable for teams that want to improve their sales prospecting efforts and create more meaningful customer interactions.

It combines contact enrichment, intent data, and predictive insights to drive better engagement.

Key Features

• Data enrichment - Adds verified information like job titles, emails, and phone numbers to prospect profiles.

• Intent signals - Identifies when prospects are actively researching products or services.

• AI-powered search - Uses filters and AI recommendations to help find the best-fit leads.

• Engagement tracking - Monitors how prospects interact with emails, calls, and campaigns.

• CRM integration - Syncs with tools like Salesforce and HubSpot for organized workflows.

Pricing Plans

• Pricing is customized based on team size and features required.

4. Gong: The Best Tool for Conversation Intelligence

Source: gong.io

Gong is an AI-powered revenue intelligence tool that transforms how sales teams operate. It captures and analyzes sales conversations, providing insights into what works and what doesn’t.

With Gong, sales leaders and reps get a clear picture of their deals, allowing them to make data-backed decisions to improve outcomes.

This tool is suitable for teams aiming to optimize their sales approach and boost productivity.

It analyzes every interaction to identify winning strategies, address gaps in performance, and provide actionable coaching opportunities.

Key Features

• Conversation capture and analysis - Automatically records and transcribes sales calls, emails, and meetings to extract actionable insights.

• Deal insights - Tracks deal progress and flags risks, giving teams a clear view of where to focus their efforts.

• Coaching capabilities - Highlights opportunities to improve performance and provides feedback for reps.

• Pipeline management - Offers a detailed view of your pipeline, helping forecast revenue more accurately.

• Integrations - Works with CRMs like Salesforce and HubSpot and tools like Slack for seamless workflows.

Pricing Plans

• Pricing varies based on team size and specific requirements. 

5. Salesloft: The Best Tool for Email Automation

Source: salesloft.com

Salesloft is a sales engagement platform that helps teams improve their outreach efforts and build stronger customer relationships.

It offers tools for email automation, call tracking, and deal management, making it easier for teams to focus on high-value activities.

This tool is perfect for sales reps who want to stay organized and enhance their customer interactions.

With AI-driven insights and customizable workflows, Salesloft helps teams close deals faster and with greater confidence.

Key Features

• Email and call automation - Simplifies outreach by automating repetitive tasks like follow-ups and scheduling.

• Pipeline management - Provides a real-time view of deals to help teams stay on top of their sales goals.

• AI recommendations - Suggests next-best actions based on prospect engagement and deal progress.

• Coaching and analytics - Tracks team performance and offers insights to improve sales strategies.

• CRM integration - Works with tools like Salesforce and HubSpot for seamless data management.

Pricing Plans

• Custom pricing tailored to fit your team’s size and unique needs.

6. Clari: The Best Tool for Pipeline Management

Source: clari.com

Clari is a leading AI-powered revenue platform that provides comprehensive pipeline management solutions for sales teams. By offering real-time visibility into deal progress and predictive analytics, Clari enables sales professionals to manage their pipelines effectively and forecast revenue with confidence.

In August 2023, Clari expanded its capabilities by acquiring Groove, a sales engagement platform. 

This acquisition enhanced Clari's platform by integrating Groove's sales engagement features, providing users with a unified solution for managing revenue processes.

Key Features

• Pipeline visibility - Offers real-time insights into deal stages, helping teams prioritize high-value opportunities.

• Predictive analytics - Uses AI to forecast revenue outcomes and identify potential risks in the sales pipeline.

• Automated data capture - Automatically records sales activities, reducing manual data entry and ensuring data accuracy.

• Deal inspection - Provides detailed analysis of individual deals to assess health and next steps.

• CRM integration - Seamlessly integrates with CRM systems like Salesforce to maintain organized workflows.

Pricing Plans

• Custom pricing depends on team size and features. 

7. People.ai: The Best Tool for Sales Analytics

Source: people.ai

People.ai is an AI-powered platform designed to improve sales performance by capturing and analyzing data from every interaction.

It provides actionable insights to help teams focus on the most promising opportunities and coach reps for better outcomes.

This tool is suitable for sales teams looking to increase productivity and close deals faster by understanding what drives success in their process.

It connects data from emails, meetings, and calls to offer a clearer picture of team performance and deal progress.

Key Features

• Activity capture - Automatically tracks emails, calls, and meetings to give a full view of sales efforts.

• AI-driven coaching - Provides tailored coaching suggestions based on team performance and activities.

• Pipeline analysis - Offers insights into deal health and highlights areas that need attention.

• Performance benchmarking - Compares individual and team metrics to find strengths and opportunities for improvement.

• CRM integration - Works with platforms like Salesforce to keep all data organized.

Pricing Plans

• Pricing is custom and based on the size and needs of your sales team.

8. Outreach: The Best Tool for Sales Engagement

Source: outreach.io

Outreach is a sales engagement platform that helps teams manage communication with prospects and customers.

It organizes workflows, tracks performance, and offers AI-driven insights to improve outreach efforts and close deals faster.

This tool is suitable for teams looking to improve their email, call, and meeting outreach while staying organized and efficient.

Key Features

• Email and call tracking - Tracks interactions to help teams understand engagement and optimize communication.

• AI-driven insights - Provides recommendations to improve email performance, follow-ups, and overall outreach strategy.

• Sequence automation - Automates multi-channel communication workflows, ensuring consistent engagement with prospects.

• Performance analytics - Tracks sales activities and provides insights to improve team performance.

• Integrations - Works with CRMs like Salesforce and tools like Slack for a unified workflow.

Pricing Plans

• Pricing is tailored to your team size and feature requirements.

How to Incorporate AI Sales Tools into Your Workflow

Using AI sales tools can save time, reduce repetitive work, and help your team close more deals—but only if they’re set up the right way. Here’s how to make these tools work for you:

Look at What’s Slowing You Down

Start by identifying the tasks that take up too much of your team’s time. Are they manually entering data into the CRM? Spending hours on follow-ups? Struggling to prioritize leads?

Understanding these pain points will help you decide which AI tools can make the biggest difference.

Pick Tools That Fit Your Needs

The best tools aren’t just popular—they’re the ones that solve your team’s specific challenges. If you need better lead insights, go for tools with AI-powered scoring.

If your CRM feels like a mess, try automation tools that update it for you. Look for tools that work well with your existing systems so nothing gets lost in the shuffle.

Test with a Small Group First

It’s always a good idea to start small. Choose a few team members to try out the tools and see how they impact their day-to-day work. 

This helps you spot any hiccups early and refine your approach before rolling the tools out to everyone.

Show Your Team the Benefits

Nobody likes learning a new tool unless they see how it makes their job easier. Walk your team through the features, answer their questions, and show real examples of how these tools save time and improve results.

Once they understand the “why,” they’ll be more excited to use them.

Keep an Eye on Results

After the tools are in place, track how they’re performing. Are your deals moving faster? Is follow-up time improving?

Gather feedback from your team regularly to make sure the tools are doing what they’re supposed to. If something’s not working, tweak it. The goal is to keep things running smoothly.

How AI Sales Tools Deliver ROI

When you invest in AI sales tools, you can expect the following benefits:

Save Time and Cut Costs

AI tools handle repetitive tasks like updating CRMs, organizing sales data, and sending follow-ups—saving your team hours every week. 

For example, McKinsey reports that automation can save employees up to 20% of their time, freeing them to focus on selling and closing deals instead of busywork.

This efficiency doesn’t just save time. It also reduces the need for additional administrative support, keeping your team lean and focused on what matters most.

Close Deals Faster

AI tools help your team focus on the hottest leads by analyzing data and prioritizing opportunities. For example, predictive analytics can identify which prospects are most likely to convert, so your team spends less time chasing dead ends.

Businesses that use AI report a 50% boost in lead generation and see call times drop by 60-70%, making their sales processes more efficient and effective.

With AI handling follow-ups, tracking deal progress, and providing real-time insights, your team can close deals faster without the guesswork.

Improve Your Win Rates

Winning deals often comes down to timing, strategy, and understanding your prospects. AI tools help by analyzing customer data, tracking patterns, and offering recommendations that sharpen your sales approach.

Sales teams using AI tools have seen a 38% jump in win rates, which has helped boost their revenue by 35%. These tools highlight opportunities you might have missed, flagging deals that need attention and providing insights to refine your pitch.

When your team is equipped with better data and real-time feedback, they can tailor their approach, connect with the right decision-makers, and confidently close more deals.

Predict Problems Before They Happen

Staying ahead of potential issues can make a huge difference in sales. AI tools analyze patterns and trends in your sales data, helping your team identify risks like stalled deals, missed follow-ups, or disengaged prospects.

For instance, AI-powered insights can flag deals with low engagement or delays in follow-ups so your team knows when to step in. This proactive approach not only saves time but also increases the likelihood of keeping deals on track.

According to research, businesses using AI report a 60% improvement in forecasting accuracy, giving sales teams more confidence in their pipelines and priorities. With these tools, you’re not just reacting to problems, you’re preventing them.

Build Better Relationships

AI tools free up your team’s time to focus on what really matters—building meaningful connections with customers. By handling repetitive tasks like follow-ups, data entry, and scheduling, AI gives your team the bandwidth to engage with prospects on a deeper level.

AI can also provide personalized insights, like a prospect’s past interactions or their pain points, helping your team tailor their conversations. 

For example, if a tool flags that a customer is engaging with specific content, your team can address their interests directly, making the interaction more relevant and impactful.

In fact, 80% of businesses using AI say it helps improve customer satisfaction, allowing sales teams to create trust and loyalty that lasts beyond the first deal.

Grow Without Extra Costs

When you invest in AI tools, you’re not just saving money. You’re setting your team up to handle growth without adding extra costs. Scaling your sales efforts usually means hiring more staff to manage the workload, but AI tools change the game.

They take care of repetitive tasks like CRM updates, follow-ups, and data entry, allowing your current team to manage more deals without the need for additional hires.

For example, automation reduces manual tasks by up to 40%. This means your team can focus on closing deals and building relationships even as your customer base grows. With AI, you can scale smarter, not harder.

Overcoming Challenges When Adopting AI Sales Tools

While AI sales tools offer incredible benefits, adopting them isn’t always smooth sailing. Here are some common obstacles teams face and how to tackle them:

High Initial Investment

AI tools often come with upfront costs that might seem daunting, especially for small businesses. However, think of this as a long-term investment.

Many tools offer flexible pricing plans or free trials, so you can start small and scale as your team grows. Evaluate your ROI potential—studies show AI can reduce costs by up to 90% in the long run.

Resistance to Change

Teams may resist new technology due to fear of complexity or losing control. Overcome this by involving your team early in the decision-making process and providing clear training.

Show them how AI simplifies their workflows rather than replacing their roles.

Data Overload

AI tools generate a lot of data, which can feel overwhelming if not managed effectively. Choose tools with user-friendly dashboards that prioritize actionable insights over raw numbers.

Simplified reporting helps your team stay focused on what matters most.

Integration With Existing Systems

Integrating new AI tools into your current CRM or workflow can be tricky. Look for platforms designed to work seamlessly with your existing systems, like Salesforce or HubSpot.

Many tools also provide API support or setup assistance to ensure smooth integration.

Close More Deals With Truva

When it comes to sales success, having the right tools can make all the difference. Among the options out there, Truva stands out for its ability to handle repetitive tasks like CRM updates, follow-ups, and meeting summaries.

Keeping your data accurate and offering actionable insights, Truva gives your team more time to build relationships and close deals.

Truva’s integrations with tools like Slack and Salesforce guarantee everything stays organized, while its features, like automated reminders and custom workflows, make your sales process smoother and more efficient.

Whether you’re a small team or a growing business, Truva adapts to your needs so you can work smarter, not harder.

Ready to transform your sales workflow? Try Truva for free today, or book a demo to see how it can make a difference for your team!

FAQs About AI Sales Tools

What is the best sales AI tool?

For teams looking to cut through the busywork, Truva stands out. It takes on the repetitive tasks—updating CRMs, managing follow-ups, and organizing meetings—so your team can spend more time building relationships. Plus, integrations with tools like Slack and Salesforce make it simple to use.

How can AI be used in sales?

AI powered platform makes sales smarter and faster. It automates busywork like CRM updates and follow-ups and gives you insights into lead quality and customer behavior. With AI predicting outcomes and flagging risks, your team spends less time guessing and more time closing.

How much do AI sales reps cost?

Some tools are free, while others cost hundreds of dollars per month based on their features. Advanced platforms with capabilities like processing sales data, automating follow-ups, and lead scoring typically fall into the higher price range.

Will AI replace salespeople?

AI won’t replace salespeople; it’s here to make their work easier. While AI sales assistants handle tasks like follow-ups and data updates, sales are all about building trust and understanding customer needs—things that need a human touch.