It’s harder than ever to grab someone’s attention. Buyers get dozens of pitches a day, and most go ignored. That’s why sales intelligence is so important, as it gives you the insights to stand out and connect in a real way.

With the right sales intelligence tools, you’ll know who’s ready to talk, what they care about, and how to reach them. That’s not just helpful; it’s how deals get done in 2025.

In this post, we’ll show you which sales intelligence tools are worth your time. If you want to close more deals with less guesswork, you’re in the right place.

10 Best Sales Intelligence Tools to Check Out

There are a lot of top sales intelligence tools out there, but not all of them are worth your time. Below are 10 that sales teams use and trust in 2025:

1. Truva

Truva is a modern sales intelligence tool that captures everything your team does, including meetings, emails, and voice notes, and turns it into clean, structured insights. It eliminates manual CRM updates, summarizes your calls, and recommends next steps so reps can focus on building relationships instead of entering data.

Whether you're managing long sales cycles or juggling multiple prospects, Truva keeps your pipeline organized. It works behind the scenes to track every interaction, extract the most important information, and push it to your CRM or to-do list. You get better visibility, faster follow-ups, and no more missed opportunities.

With Truva, sales teams work smarter. Instead of digging through notes or forgetting what was said in a meeting, reps get actionable insights automatically. It's not just automation, it's intelligence built to help you close.

Key Features

• Automated sales tracking - Records all sales activities, including meetings (online or in-person), emails, voice notes, and even handwritten notes.

• Customizable data extraction - Pulls structured data from conversations using frameworks like MEDDIC or your own fields, such as goals, pain points, and tools used.

• Automatic CRM updates - Keeps your CRM current without manual effort and helps reduce inaccurate data, improving accuracy and consistency.

• Actionable insights - Provides summaries, full transcripts, and follow-up suggestions to give your team clear, actionable data.

• Sales activity analytics - Uses sentiment and engagement analysis to show how conversations went and where to improve.

• Intelligent task management - Suggests next steps and sends reminders so nothing slips through the cracks.

• Effortless integrations - Works with Salesforce, HubSpot, Zoom, Google Calendar, Slack, and more.

• Secure by design - SOC 2 and CAIQ compliant with role-based access controls, encryption, and full audit logging

Pricing plans

• Pro - $30 per seat per month. Adds unlimited users, advanced analytics, and collaboration tools.

• Enterprise - Custom pricing for larger organizations. Includes enhanced security, account management, and custom APIs.

Truva handles the busywork intelligently, saving your team hours each week. Many teams have reported up to a 25% increase in sales by using Truva to automate tasks like email follow-ups, CRM data entry, and process updates.

Sign up for free or book a demo today!

2. Dealfront (formerly Leadfeeder)

Source: Dealfront.com

Dealfront is sales intelligence software that helps identify companies visiting your company website. It uses IP tracking to match anonymous traffic with firmographic data, giving sales teams visibility into which businesses are showing interest.

The tool also offers lead segmentation features and integrates with common CRMs to support handoff and outreach.

Its focus on regional insights makes it particularly suited for teams operating within European markets. Features like territory mapping and behavioral intent help with prioritizing outreach, though data coverage may vary depending on location and web activity volume.

Key features

• Website visitor identification - Matches anonymous traffic to real companies using IP data.

• Firmographic enrichment - Adds company size, industry, and location details.

• Lead filtering and segmentation - Organizes inbound interest based on fit and behavior.

• Territory-level insights - Offers sales data organized by region or country.

• CRM integrations - Works with platforms like Salesforce, Pipedrive, and HubSpot.

3. ZoomInfo

Source: ZoomInfo.com

ZoomInfo is a widely used B2B contact and company data provider that supports prospecting, territory planning, and outreach.

It offers a large database of verified business contacts along with features for intent data, lead scoring, and workflow automation. Teams often use it to build account lists, enrich CRM records, and identify buying signals across multiple industries.

The platform includes add-ons like conversation intelligence and recruitment tools, making it a broad solution for go-to-market teams. While it supports a wide range of use cases, its depth of features may be more than what smaller or less complex sales teams need.

Key features

• Business contact database - Access millions of verified email addresses and direct dials.

• Intent data tracking - Identify when companies are actively researching relevant topics.

• Lead enrichment - Automatically fills in missing fields in your CRM records.

• Sales automation tools - Sequence workflows, alerts, and outreach suggestions.

• Conversation intelligence - Analyze sales calls to uncover market trends and objections.

4. Cognism

Source: Cognism.com

Cognism is a sales intelligence solution that focuses on compliant B2B contact data, particularly for teams targeting the EMEA region.

It provides access to verified phone numbers and emails, with features designed to support outbound sales efforts and data enrichment. Intent data and outreach tools are also included to help teams prioritize high-fit leads.

It places an emphasis on GDPR-aligned data handling, which appeals to organizations with strict privacy compliance requirements. While it offers strong coverage in European markets, data volume and accuracy can vary across other regions.

Key features

• Global contact database - Access verified phone numbers and business emails.

• Intent and event signals - Identify accounts showing buying interest or recent activity.

• Data compliance - Built with GDPR and international privacy requirements in mind.

• Sales outreach support - Tools for list building, sequencing, and personalization.

• CRM and sales tool integrations - Works with Salesforce, HubSpot, and other platforms.

5. Demandbase

Source: Demandbase.com

Demandbase is a sales intelligence and account-based marketing platform built to help teams identify, prioritize, and engage high-value accounts. It brings together firmographic, behavioral, and third-party intent data to guide outreach and support sales strategies and go-to-market planning.

Often used by B2B marketing and sales teams with mature ABM programs, Demandbase supports everything from account targeting to ad personalization.

Its extensive capabilities are best suited to companies with established sales processes, though implementation and setup may require additional time or resources.

Key features

• Account identification - Matches anonymous website traffic to known organizations.

• Intent data - Surfaces accounts researching topics relevant to your business.

• Audience segmentation - Filters and organizes accounts by behavior, fit, or engagement level.

• Ad campaign tools - Supports multi-channel targeting for ABM workflows.

• Sales enablement features - Sends real-time account alerts and integrates with CRMs.

6. LinkedIn Sales Insights

Source: LinkedIn.com

LinkedIn Sales Insights is a data intelligence tool that uses LinkedIn’s first-party data to reveal workforce trends and organizational structure.

It’s designed to help sales teams spot hiring momentum, team growth, and role changes across their target accounts.

This solution integrates closely with LinkedIn Sales Navigator and supports territory planning and account prioritization. Because it relies on user-provided data, the depth and accuracy of insights can depend on how actively members update their profiles.

Key features

• Org chart visibility - Explore reporting lines and company hierarchy.

• Headcount trends - Monitor hiring surges or downsizing activity.

• Account planning data - Identify high-growth companies and surface key decision makers.

• CRM integration - Push key signals into Salesforce or Microsoft Dynamics.

• Live updates - Reflects real-time changes based on LinkedIn activity.

7. Clearbit

Source: Clearbit.com

Clearbit is a data enrichment and intelligence tool that helps sales and marketing teams better understand and engage with their leads.

It connects to your existing systems and automatically fills in missing information, such as industry, company size, and tech stack, using data from public and proprietary sources.

Clearbit is commonly used to power lead scoring, trigger workflows, and personalize outreach based on existing data and enriched profiles.

It's particularly helpful for top-of-funnel activities, although it focuses more on firmographic data and less on verified contact information like phone numbers.

Key features

• Real-time enrichment - Updates contact and company records to give your team fresh and reliable data.

• Form shortening - Replaces long lead forms by auto-filling details like company and role.

• Firmographic and technographic data - Adds context about a company’s size, industry, and tools used.

• Audience segmentation - Filters leads based on enrichment data for targeted campaigns.

• CRM and tool integrations - Works with Salesforce, HubSpot, Marketo, and Slack.

8. Apollo.io

Source: Apollo.io

Apollo.io is a sales engagement and intelligence platform that combines lead data with built-in outreach tools. It offers access to a large database of B2B contacts and lets teams send emails, make calls, and track engagement all from one interface.

Many sales teams use Apollo.io to streamline outbound workflows, combining prospect discovery with multi-step sequences and analytics.

While it provides a wide range of capabilities in one platform, users may find that data accuracy and refresh rates vary across industries or regions.

Key features

• Contact and company database - Access verified emails and phone numbers for millions of B2B leads.

• Email and call sequences - Build multi-touch outbound campaigns directly within the platform.

• Engagement tracking - Monitor opens, clicks, and replies to optimize follow-ups.

• Lead scoring and filters - Prioritize outreach based on job title, tech stack, or activity.

• CRM integration - Syncs with Salesforce, HubSpot, and other tools.

9. 6sense

Source: 6sense.com

6sense is a sales and marketing intelligence platform built around intent data, predictive analytics, and account prioritization. It combines web tracking, AI, and third-party buying signals to help teams identify in-market accounts before they raise their hand.

The platform supports go-to-market leaders by scoring leads, enriching CRM records, and triggering outreach based on behavior.

Due to its enterprise-level feature set, teams may need dedicated resources for full implementation and strategy alignment.

Key features

• Buyer intent insights - Detect which accounts are actively researching products like yours.

• Predictive lead scoring - Uses AI to rank accounts based on engagement signals.

• Account-based orchestration - Supports coordinated outreach across sales and marketing.

• CRM and MAP integrations - Connects with Salesforce, HubSpot, Marketo, and more.

• Campaign performance tracking - Measures how outreach influences pipeline and conversions.

10. Seamless.AI

Source: Seamless.ai

Seamless.AI is a sales intelligence platform that helps users find verified contact data and build prospecting lists directly from the web. It uses a browser-based search engine to deliver real-time emails, phone numbers, and business details while browsing LinkedIn, company sites, or internal CRM records.

Many sales teams use Seamless.AI as a lead generation platform for list building and outbound campaigns. While the tool offers volume and speed, users may experience occasional gaps in accuracy depending on the contact or region.

Key features

• Real-time contact search - Find emails and direct dials while browsing the web.

• Lead list building - Save and organize contacts by company, role, or region.

• CRM integration - Push leads into Salesforce, HubSpot, and other tools.

• Chrome extension - Access sales intelligence data without leaving LinkedIn or company pages.

• Usage tracking - Monitor list activity, opens, and responses.

What Sales Intelligence Can Do for Your Business

Sales teams today have access to more data than ever, but that doesn’t always mean better results. In fact, having too much unorganized or outdated data can slow you down. That’s where sales intelligence steps in.

Think of sales intelligence as your most efficient team member: always analyzing, always updating, and always surfacing what matters most. It doesn’t just collect data, it makes it useful. And when used right, it can transform how your business finds leads, closes deals, and builds lasting relationships.

Here are some practical ways sales intelligence helps your team work smarter:

Cleaner, More Reliable Data

Old or incomplete data leads to missed opportunities. Sales intelligence tools help by cleaning and validating the information in your CRM, so reps aren’t wasting time on leads that don’t go anywhere. With accurate and current data, teams can focus their energy where it counts.

A Fuller Pipeline, Faster

Sales intelligence helps identify more high-fit leads that match your target audience. It filters out noise and pinpoints contacts most likely to convert. Then it fills in any missing details like company size, recent activity, or buying behavior, so you can tailor your outreach and move prospects forward with less friction.

More Competitive Conversations

Knowing more about your potential customers gives you an edge. Sales intelligence tools surface contact info, role changes, company updates, and even signals of interest, like someone researching your product or competitors. That kind of context lets you reach out before anyone else does, with a message that’s hard to ignore.

Shorter Sales Cycles

The more relevant your outreach, the faster your deals move. Sales intelligence helps by identifying pain points, buying signals, and intent data early using algorithms and machine learning to surface timely insights. Reps can prioritize leads that are actually ready to buy, pitch the right solutions, and get to the close quicker.

Upsell and Cross-Sell Signals

Sales intelligence doesn’t stop after the first sale. It keeps track of your customers and alerts you to new opportunities. Whether someone is browsing your site again or searching for related tools, your team gets notified and can step in with a timely recommendation that increases deal value.

More Personal, More Effective Outreach

Generic messaging no longer works. Sales intelligence gives you the context to personalize every touchpoint. From tailored emails to custom call scripts, you’ll be speaking to what matters most to each contact. When people feel understood, they are more likely to respond and make a purchase.

How to Use Sales Intelligence Across the Funnel

Sales intelligence isn’t just for prospecting; it supports every stage of the sales funnel. Whether you're identifying leads, nurturing relationships, or looking for upsell opportunities, the right data makes each step more intentional.

Top of Funnel: Identify and Prioritize the Right Leads

The first challenge is knowing who to talk to. Sales intelligence tools help by surfacing new leads based on company size, industry, recent hiring trends, or even tech stack.

Some platforms also track online activity, like visits to pricing pages or competitor comparisons, so you can spot warm interest before a lead fills out a form.

You’ll spend less time on dead-end prospects and more time engaging with the ones that are actually a fit.

Middle of Funnel: Personalize Outreach and Keep Deals Moving

Once a lead is in your sales pipeline, the next job is keeping momentum. Tools that summarize past conversations and flag important buyer goals can be especially useful here.

Instead of combing through notes or trying to remember what was discussed, reps can pick up right where they left off with personalized, relevant follow-ups.

Some systems also surface intent signals or changes in tone, helping you prioritize outreach when a lead’s engagement dips or surges.

Bottom of Funnel: Close Deals With Greater Confidence

Closing takes timing, alignment, and trust. Sales intelligence helps here too, by alerting you to last-minute shifts like a decision-maker joining the deal or a competitor getting mentioned in a call.

With that visibility, you can tailor final pitches and preempt objections without guessing.

You’ll also know which accounts are stalling and which are gaining traction, giving you clarity on where to focus when time is tight.

Post-Sale: Support Expansion and Retention

Sales intelligence doesn’t end at the close. Tools that continue tracking customer activity, like product usage, renewed web visits, or signals of change within an organization, can help sales and success teams stay proactive.

Whether it's surfacing upsell opportunities or timing a renewal conversation, teams can act on data instead of instinct. That leads to stronger relationships and longer-lasting accounts.

What to Look for in Sales Intelligence Software

Not every sales intelligence tool will be right for your team. Before investing, it’s important to know what features actually move the needle and what just sounds good in a demo.

Here are some must-haves to look for:

Real-Time and Verified Data

Look for platforms that offer up-to-date, accurate data you can trust. Whether it’s contact info, job changes, or company news, you need details that are verified and relevant to your ICP, not recycled or outdated records.

Intent and Engagement Signals

Great tools don’t just tell you who to contact, they show when to reach out. Buyer intent data and engagement signals help your team time their outreach perfectly, improving response rates and accelerating deals.

CRM and Workflow Integration

If your sales reps are constantly switching between platforms, they’re losing time. Choose a tool that integrates directly with your CRM, email, calendar, and other sales systems so reps can access insights right where they work.

Customizable Insights

Every team has its own process. Whether you use frameworks like MEDDIC or your own qualification model, your sales intelligence platform should adapt to your workflows, pulling in exactly the kind of insights your reps need.

Lead Scoring and Prioritization

Not every lead is equal. Your tool should help reps focus on high-value prospects by automatically scoring leads based on fit, behavior, and stage, so your team always knows who’s worth their time.

Compliance and Security

Sales teams deal with sensitive contact and company data. A trustworthy platform should be SOC 2 certified, comply with global privacy laws (like the GDPR), and offer access controls to keep your data secure.

Analytics and Reporting

If you’re not learning from your sales activity, you’re missing opportunities. Look for tools that track engagement, provide sales performance metrics, and offer market insights into what’s working, so you can double down on what wins.

Smarter Selling Starts With Truva!

Sales isn’t just about working harder; it’s about working smarter. With the right sales intelligence tool, your team can stop chasing cold leads and start focusing on the people who are actually ready to talk.

Whether you need real-time insights, contact data, or better lead prioritization, there’s a solution out there for you.

But if you’re looking for a tool that goes beyond data and actually helps you act on it, Truva is worth a closer look. It tracks your calls, meetings, and emails, then turns all of that into organized, easy-to-use insights; no manual work needed.

Sales teams using Truva have saved hours each week and seen up to a 25% increase in results just by automating the busywork.

If you're ready to close more deals with less guesswork, sign up for free or book a demo to see how Truva fits into your workflow.

FAQs About Sales Intelligence Tools

What is the best sales intelligence platform?

There’s no one-size-fits-all answer. The best sales intelligence software depends on your team’s needs. If you want a tool that saves time and gives you data-driven insights from every call, email, or meeting, Truva is a great option. Other tools focus more on contact lists or website tracking. Start with your goals, then choose what fits best.

What is the difference between CRM and sales intelligence?

A customer relationship management (CRM) helps you store and organize customer data. It’s like your digital filing cabinet. Sales intelligence tools, on the other hand, bring in fresh data to help you decide who to contact and when. They track things like buying intent, lead activity, and conversation notes, and they can even pull data from existing customers to improve messaging. Many teams use both together.

What are the four levels of sales intelligence?

Sales intelligence usually works in four stages. First, you get the basics, contact details like names, emails, and job titles. Then comes company info, such as industry, team size, and tools they use. The third level is intent data, which tells you who’s actively looking for a solution like yours. Finally, there are conversation insights. These include notes, summaries, and action items from your calls and meetings. Each level gives you a deeper view of your prospects and helps you focus on the right leads at the right time.

How does sales intelligence improve lead quality and reporting?

Sales intelligence helps teams find qualified leads by combining accurate data, intent signals, and comprehensive company profiles. It also improves sales reports by giving clear insights from real conversations, not just activity logs. With better data collection and tools that work with your marketing automation stack, your team gets more from every lead and spends less time chasing the wrong ones.

Why is sales intelligence important for sales leaders?

Sales intelligence gives sales leaders the visibility they need to guide their teams. It supports real sales intelligence efforts by showing what’s working and where to improve. With tools that track sales trends, pull in external data, and highlight detailed company details, leaders can make faster, better decisions. Most importantly, sales intelligence involves collecting the kind of insights that help teams focus on the right accounts and close more deals.